How Advanced Therapeutic Medicinals Transformed Their eCommerce Performance With a High-Speed Shopify Migration
Thinking about moving from WooCommerce to Shopify? Here’s how ATMDX achieved 7x conversions, 90% faster speed, and a future-ready Shopify 2.0 experience powered by Zestminds.
ATMDX at a Glance
Problems: Slow WooCommerce performance, low SEO visibility, 1% conversions, inventory instability
Solution: AI-enhanced Shopify 2.0 rebuild with performance engineering and UX modernization
Timeframe: 30 days
Results: 150% sales growth, 90% faster load times, 7x conversion rate uplift
Tech Stack: Shopify 2.0, Liquid, React, TailwindCSS, FastAPI, Laravel 10, GA4, CAPI
Project Overview
Advanced Therapeutic Medicinals (ATMDX), a fast-growing wellness brand, struggled with a WooCommerce store that couldn’t handle high traffic, inventory load, or modern UX needs.
They partnered with Zestminds to migrate to Shopify 2.0, enabling faster performance, AI-powered SEO, conversion optimization, and long-term scalability.
The result was transformative: 150% more sales, 90% faster speed, and a 7x conversion lift in just 90 days.
Problem Statement
ATMDX’s user experience suffered under WooCommerce. Despite strong products, visitors couldn’t move smoothly through the buying journey.
1. Slow Website Speed (5+ Seconds)
- High bounce rates
- Laggy mobile performance
- Slow product pages delaying decisions
Zestminds Insight: 70%+ of traffic was mobile, making LCP issues especially harmful.
2. Weak SEO Visibility
- Missing metadata & schema
- Duplicate URLs
- Poor Core Web Vitals
3. Low Conversion Rate (1%)
- Checkout friction
- Lack of trust signals
- Poor PDP structure
4. Scalability Limitations
- Broken inventory syncing
- Plugin conflicts
- Stability issues during high traffic
Our Solution: A High-Performance, AI-Enhanced Shopify Migration
Zestminds used a structured four-phase approach combining Shopify 2.0 engineering, AI SEO automation, and conversion-first UX.
Phase 1 — Zero-Downtime Migration & Data Modernization
- Clean data migration (products, orders, customers)
- Automated SKU cleanup
- 301 redirects protecting SEO
- New category structure
- Smart multi-location inventory sync
Phase 2 — AI-Driven SEO & Performance Engineering
- AI-generated metadata and schema
- WebP images + CDN rules
- Lazy-loading & preloading
- NLP keyword clustering
- GPT snippet & PAA optimization
Outcome: Sub-1-second pages, 95+ Lighthouse scores, 2x SEO visibility.
Phase 3 — Conversion-Focused UI/UX Redesign
- Modern mega-menu
- Simplified filters
- Express checkout
- Trust badges, reviews, certifications
- AI-powered product search
- Heatmap-based CTA placement
Conversion Rate: 1% → 7%+.
Phase 4 — Automation & Growth Enablement
- Automated cart recovery & replenishment flows
- GA4 + CAPI server-side tracking
- Predictive recommendations
- A/B testing and behavior analytics
Impact & Results
- 150% Sales Growth
- 100% SEO Efficiency
- 90% Faster Load Times
- 7x Conversion Boost
- Cart Abandonment Cut (70% → 20%)
Modernization Note (2025)
Zestminds implements next-gen eCommerce engineering:
- AI-driven SEO automation
- Predictive search & recommendations
- Core Web Vitals optimization
- GA4 + CAPI server-side setup
- Heatmap-driven CRO
- Hydrogen/Oxygen readiness
Tech Stack Used
Platform & Frontend
- Shopify 2.0
- Liquid enhancements
- React components
- TailwindCSS
Backend & APIs
- Shopify Admin API
- Shopify Storefront API
- FastAPI metadata automation
- Laravel 10 microservice
AI & Automation
- NLP metadata engine
- AI keyword clustering
- Predictive recommendations
- Server-side tracking
Analytics & Optimization
- GA4
- Meta CAPI
- Clarity & Hotjar
- Core Web Vitals dashboards
Results Summary
- Load Time: 5+ sec → <1 sec
- Conversion Rate: 1% → 7%+
- SEO Visibility: 2x increase
- Cart Abandonment: 70% → 20%
- Revenue: 150% growth
Client Testimonial
"Very friendly and easy to work with. They always had time to discuss the project and showed amazing work ethic. I will definitely use Zestminds for future projects." - Matthew Paul, Owner, ATMDX
Frequently Asked Questions (FAQ)
What made Shopify 2.0 a better choice for ATMDX than WooCommerce?
Shopify 2.0 offered stability, scalability, and performance advantages. Zestminds amplified these using AI SEO and Core Web Vitals engineering. Learn more: Shopify development services.
How did Zestminds use AI to improve SEO?
We used an AI metadata engine, NLP keyword clustering, and automated schema. Explore our backend AI capabilities: FastAPI development.
How long does a Shopify migration take?
Typical migrations take 6–10 weeks. This one took 90 days due to deeper automation layers. Get an estimate: Contact Zestminds.
What conversion improvements are typical?
Most brands see 2x–5x improvements. ATMDX saw 1% → 7%+. See similar automation gains: AdBar case study.
How does a Shopify migration affect SEO?
Correctly executed migrations improve SEO. Learn more via: AI-powered case study.
How much faster can Shopify be?
Brands typically see 50–90% speed improvement. ATMDX achieved sub-1-second load times.
How do you ensure zero downtime?
By running Shopify in a parallel environment and switching DNS only after validation. Start your project: Reach out to Zestminds.
Ready to Transform Your eCommerce Store?
Zestminds delivers AI-powered Shopify modernization for global brands across 10+ countries.
Book a Shopify migration strategy call →
Explore Shopify modernization services →
Get a free Shopify performance audit →
Stay Ahead with Expert Insights & Trends
Explore industry trends, expert analysis, and actionable strategies to drive success in AI, software development, and digital transformation.
November 12, 2025
MVP Development Company Checklist: 10 Things to Verify Before You Hire...
October 31, 2025
FastAPI Requirements & Setup Guide (2025): The Complete Developer Hand...
October 29, 2025